Unable to play video - your browser does not support any of the available video types.
A video essay that premiered at Rotterdam Film Festival 2013, is a reaction to Dullaart’s Terms Of Service performance at New York’s New Museum in 2012. After publicly giving away the passwords to his Facebook account, Dullaart considers abandoning this online identity.
While we see a video diary of Dullaart's actual social encounters during the time he spent on Facebook, we are guided through personal experiences, marketing talk and disturbing perceptions of our new social world. In voice-over we hear Mark Zuckerberg, Lil B, Christopher Poole, Henna Hyvärinen, the Facebook Terms of Service and Dullaart's own words.