Test Tube
General Idea, 1979, 28'08''

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Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. In Test Tube, the Canadian group General Idea explores the artist's precarious position in the era of the mass media. Variously appropriating the forms of a current affairs program, a commercial and a soap opera, General Idea considers the attitude that the artist should assume in order still to be effective in a culture which is saturated with mass media images and values. They present 'the solution' and 'cocktails of meaning' in the 'research center of the color bar lounge.' The artist's strategy could involve beating the media at their own game. General Idea argues for artists' increased awareness of their media environment. It isonly when they can see through the mechanisms of the media that they can then deflate them and adapt them to their own needs. Read more...

  • Date: 1979
  • Length: 28'08''
  • Type: Video
  • Copyrights: All rights reserved (c) LIMA
  • Genre: appropriation, satire / parody
  • Keywords: art, television (subject), mass media, colour