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In Orange Factory, Seougho Cho conjures up images of a landscape in the evening sun. It is the kind of landscape that is familiar as the décor for a long drive, midway between where you were before and where you are going. The constant slight rocking caused by the movement of the car, which is normally corrected by your eyes, is incorporated in the images. Trees and posts along the road become dancing silhouettes, lights turn into yellow strings that jump over the horizon or disappear into the verge of the road. In this twilight mood, the world outside is vague, while inside your head your perception becomes sharper.
A dark voice can be heard against the background of rolling contours, and solemnly accompanies the action taking place outside. The voice recou…ts thoughts about a state of being; the words sound warm, but still make you shiver. They speak of loneliness and pain, alienation and loss. Orange Factory combines images by Cho himself with texts from the novel Almost Transparent Blue by the Japanese writer Ryu Murakami, and in this way creates tangible links between colour, consciousness, movement and memory.
Vinken and Van Kampen